Founder
Jinhyeon Cho left a 28-year post at Samsung to work on one problem. This page is where his writing, his positions and the lines you may quote all live.

- at Samsung Electronics VD Division
- 28 yearsat Samsung Electronics VD Division
- patents filed by Cools
- 1,900+patents filed by Cools
Jinhyeon Cho
LinkedInFounder & Chief Executive Officer
“We are cooling the world’s most advanced chips by third-rate means.”
He defines a problem that a corporate research organisation solves with hundreds of engineers, then holds the rights to the answer.
Profile
- B.S. and M.S. in Mechanical Engineering, Seoul National University
- Ph.D. in Heat Transfer Engineering, University of Michigan
- Technology Master, Samsung Electronics VD Division. 28 years.
Perspective
A corporate research organisation solves problems with hundreds of engineers. Cools starts one step earlier, at defining which problem is worth solving, and keeps the rights to the answer.
Quotable lines
Press and papers can quote these directly. No media kit required.
“We are cooling the world’s most advanced chips by third-rate means.”
“In a platform shift, the decisive variable is not the size of what you have accumulated. It is when you decide to turn.”
“Productivity and yield do not have to be traded against each other. They can improve together.”
Writing
Insights filed under this author. The list fills itself and hides when empty.
In the news
News where Jinhyeon Cho is the subject. Also auto-collected.